Your training report says 100% certified. It can't tell you who can answer a customer's second question. In 45 minutes: the three mistakes behind deals lost after a launch, what one European bank found when it measured what advisors kept, and a readiness check you can run next week.
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When a new product, rate or fee change goes live, the training report usually says 100% certified. What it can't tell you is which of your advisors can actually explain it to a customer.
That gap shows up later. In deals that stall, in customers who hear a different answer from every advisor, and in complaints your team has to unwind.
Completion tells you who opened the module, not who can explain the product to a customer who pushes back.
With four options, one answer in four is right by pure chance. Your customers don't give your advisors four options. They ask a question and wait.
The advisors who already know it sit the full course again. The few with real gaps get the same treatment, so the gaps survive.
It runs on the product training you already have and replaces the quiz rather than adding one.
Each advisor explains the product in their own words in 60 to 90 seconds, by voice or text, as they would to a customer. AI scores the meaning against 3 to 5 key points.
A readiness score by product and by team before launch, including answers given wrongly with high confidence.
Each advisor retrains only what they got wrong. People who know it are done in minutes.
Case study: a large European bank in its fourth year with e-Mission, 1,000 employees.
Heads of sales, distribution, advisory, sales enablement and training at banks, insurers and brokers, asset managers, and consumer and mortgage lenders with 201 to 5,000 staff.
This isn't an insurance problem or a banking problem. It's every financial services firm whose advisors explain products to customers.
Raul Engelke, founder and CEO of e-Mission. Filmmaker and director, formerly a director and editor at Apple in Berlin. When his own platform data showed learners guessing their way through quizzes, he changed how training is checked.
Four years building advisor training with banks and insurers, including Crédit Agricole, BLKB, Edeka Bank and Uniqa.
Jörg Müller, CCO and Managing Director of e-Mission. Former spokesman of the German Federal Ministry of Finance, with more than 30 years of board-level advisory.
We take 5 per session.